Blogger Relations

There are infinite ways to both hinder and promote relations within the blogosphere. Bloggers need to take into consideration the different tactics and strategies that are going to further or discontinue their blog. David Ogilvy presents 7 ideas in the Blog Herald that will move an individual towards a positive direction in blogging relations.
Tips to help blogger relations:
1. Concentrate on your headline-This is what pulls the reader in and shows them what is in store for them inside. The headline will display the main idea of the article and is going to make them more incline to reading what is inside.
2. Subheads are vital also- Subheads allow the viewer to not be too overwhelmed with text. It allows them to skim parts and still get the overall message. It also makes a long article less threatening.
3. Incorporate captions along with photos- Photo captions are more likely to be read than body copy. It is vital to be graphic in the photo but to also have it tie into the theme of the larger creation.
4. Write to reach your target audience- First establish your target audience and from there make sure to use the vocabulary and writing patterns that are distinct to that audience. This will promote a relationship with them.
5. If you don’t have too much to say, then why say that much- It isn’t necessary to write more than you need to to get your point across.
6. Finish with a call to action- Conclude your blog with informing the viewer why it is important and how you think they should respond. An easy example of a call to action that he mentions is suggesting they leave a comment.
7. Be educational- Stating knowledgeable information is the best way to attain your readers trust and it also makes them more incline to reading your work. Bestowing beneficial information is a great way to make you more reliable in the field.
Understanding and applying these concepts is what is going to help seal the deal on your blogger relations. This is the direction that bloggers should move in to make them more authoritative in the blogosphere.
Now I am going to explain the various ways that an individual can hinder their blogger relations. Ian Lurie describes the ingredients that can create bad blog relations in his blog How To: Write A Really Crappy Business Blog.
Ways to hinder blogger relations:
1. Talking too much about yourself
2. Trash talking your fellow bloggers
3. Plagiarizing
4. Presenting your text in small, unreadable type
5. Utilizing illegible colors
6. Not exhibiting good grammar
7. Writing too much text
Incorporating these components into your blog writing is a recipe for disaster. Brian Solis states that, “First and foremost, successful blogger relations are built on respect.” If one is blogging with these elements in mind that is not going to reflect that you have respect for your fellow bloggers. Your relationships will be built on discourtesy. It is only going to give you a bad reputation in the blogosphere.