14 Key Skills & Attributes For New Public Relation Professionals

I just got done reading Dave Fleet’s blog post 14 Key Skills and Attributes For New Public Relations Professionals. I especially liked how he incorporated both the traditional and new skills that are needed to advance in this field. Even though new skills are emerging with the advancing technology, it is vital to not forget the origins of public relations. They will always be importance to this profession. Both old and new can be used together to mold an individual into the best possible public relations practitioner. These attributes are key in an ever changing technological world.
Fleet stresses the importance of knowing how to code basic HTML, PHP and VBScripts. This is something I am not familiar with. I would consider this a weakness I have. Reading that made me realize that this is an aspect that I am going to have to come to understand and apply to be successful in this field. He comments that this is something he uses on a daily basis and I think it would be an excellent idea to familiarize myself with this attribute now rather than later.
After reading this blog, my first thought was that this reflects a lot of the material we have covered in our research class. It is very appropriate for us. The key terms and advice included in this blog is something that we should not just glance over but have ingrained in our brains. In the long run it will help us because we are at a very crucial stage in our major. Knowing, understanding and applying these concepts when we are out in the job field will make us stand out against competition. It could make or break our opportunities to get the jobs we want to acquire. I found this to be a very valuable resource for anyone in the public relations field.