Wednesday, September 2, 2009
Ethics
Today in class we discussed the importance of ethics when we are conducting research. It is vital to have the participant's best interest at heart. Before undergoing any research, the individuals need to agree that they want to take part in the research. They need to clearly understand exactly what they are volunteering for and that at any given time they are free to withdraw from the research without punishment. The research that is being conducted cannot harm the participants in any form. The information, whether it be behaviors, reactions or statements, must remain confidential. If you make any promises to the individuals within the research, you must remember to follow through with them. Don't promise anything if you question that you will be able to deliver. Rather, say you're going to try to do it but can't make any promises. Honesty plays a key role throughout the process of research.
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This is a great summary of the entire lecture we had on ethics in public relations. You mention all the main points and really bring together the most important areas from our discussion.
ReplyDeleteI feel confidentiality is the biggest part of research. I think data will be a lot more accurate if you can insure your participants that you will keep everything confidential. Thanks for the summary of Ellen's lecture.
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